Complex solutions presented clearly: TAKRAF with a new web presence

TAKRAF GmbH is one of the globally leading providers of mining solutions and industrial plants. To mark its 300th anniversary, the website was fundamentally renewed – technically, visually, and in terms of content. The goal was a modern presence that visibly reflects the new brand identity and clearly presents the broad portfolio of products, solutions, and references in a structured way.

A strong foundation: TYPO3 as the basis

From the very start of the project, one thing was clear: the new platform needed to be powerful, scalable, and expandable in the long term. TYPO3 was chosen as the content management system and consistently aligned with TAKRAF's requirements.

Advantages of TYPO3 for this project

• High performance and scalability for growing content and traffic
• Flexible content models for products, solutions, and references
• Future-proof foundation with clear expansion paths for new features

Challenge in the process

In the fall, the relaunch began with an intensive workshop in Leipzig: clarifying requirements, analyzing the competitive environment, defining the sitemap and user journeys. Based on wireframes, technical implementation began in parallel, while OPUS Marketing delivered the new corporate design.
After a late management presentation, the design direction was readjusted. Large-scale presentations, such as the homepage video, were used deliberately, but overall the design was made more compact to maintain a balance between orientation, readability, and performance. The tight schedule was adjusted accordingly; change management and careful prioritization kept the project on track.

New structure for greater usefulness

The relaunch brought not only a new look, but above all clarity in the information architecture and user guidance. Content is easier to find and more clearly assigned – from product detail pages to solution scenarios and references.

The most important changes at a glance

• Portfolio and reference focus: complex content clearly structured and easy to grasp intuitively
• Consistent brand presence based on the new corporate design
• Optimized navigation and mobile user guidance for all devices
• SEO-safe migration with extensive redirects for a smooth transition

Launch and impact

On 11/11/2025, the new website went live – on time, stable, and carefully prepared. The extensive redirects were integrated in good time, so visibility and accessibility were maintained. Since go-live, continuous optimization has been underway: feedback is being collected in a structured way, and technical and content improvements are being implemented iteratively.

A project that connects

The new website brings together brand, portfolio, and user expectations. Technically built on a strong TYPO3 foundation, modern in design and clearly structured in content, it provides orientation for customers and partners – while also laying a solid foundation for future developments.

Voice from Marketing

"The enthusiasm in the team was great, everything worked. A big thank-you to the e-pixler team, which made this relaunch possible with a great deal of structure and professionalism. The website is fresh, modern, and intuitive – exactly as we had planned." – TAKRAF Marketing- & Communications-Team

The new website can be viewed here:
to the TAKRAF website