How to achieve your goals
Would you like to lead your company safely and successfully into the future? Then you need a success strategy. Sometimes the art of anticipating trends succeeds. Often, reflecting on core competencies helps. Above all, it is the wishes and interests of the target audience that are worth focusing on.
We drive things forward
e-pixler is an authorized "go-digital" consultant. This allows us to activate funding and support our customers as pioneers for demanding digital solutions.
Potential: Digitalization
If your company wants to fully exploit its potential in the digital marketplace, it needs a well-founded strategy and planning. Our experts support you in this.
Digital strategy consulting
Which digital business model will secure long-term success for your company? We develop this strategic answer together. In the process, expert knowledge and digital creativity come together. The best conditions for developing an attractive and sustainable offering for your target audience.
Brand strategy
Your company has a name, a logo, and compelling products. Have you already established your brand with that? Definitely not. Building a brand requires a solid brand strategy. Together with you, we develop a coherent brand presence that sets you clearly apart from the competition.
Content strategy
Every piece of content should be useful and pursue a clear goal. So it's time to clean things up so that the right content supports your business model. Our focused content marketing strategy aims to make your products and services not only visible, but also especially attractive to all searchers.
Tracking strategy
It is no secret that the traces internet users leave behind while searching for products or information can be very revealing for successful marketing. That is why a smart tracking strategy that helps uncover as much as possible about user behavior is especially valuable.
Digital strategy consulting: Digital business models
Together we are moving toward a digitalized future. If you want to be successful in your business, you must not pursue this path halfheartedly. "Light" digitalization gets no one and nothing ahead.
Let’s get started
We help you get to know the needs of your target audience more precisely. Together, we find out which innovative service offerings make communication or even direct interaction between them easier.
Rethinking customer needs
You want to achieve something. Sell a product, support an idea, spread information. You have something that the world, or at least your target audience, absolutely needs to hear about. We show you the ways your message gets to its destination.
Perceive
Modern people with the smartphone as an umbilical cord expect the physical world to be reflected on the internet. What they cannot find there does not exist for them in the analog world either. The result: companies or institutions that are not optimally present online are not perceived.
Recognize
Responsive websites are standard; the use of relevant content is evolving. But what about usability? Can users on your website, for example, interact quickly, or do they first have to call or write to you? Don't wait until the competition catches your customers.
Act
Perfect the digital approach of your business model in good time. An innovative workshop with our experts is the perfect start. We ask you the crucial questions and explain digital connections that will open up another world of commerce for you.
Test
A popular way to test a digital business model is, among other things, the combination of a landing page and an app. The landing page catches searchers from the web; the app provides the benefit. As soon as users enter your app or your website, everything has to work perfectly.
Solution
Even in the event of an error, the app or website must appear professional and offer a solution. Thinking all this through, conceptualizing it, and visualizing it is our calling. We have the user understanding, digital expertise, and the strength to understand and build user experience.
Brand strategy: Much more than a logo
A brand personality does not develop automatically from offering products. Rather, building a brand in addition to products and services is a strategic achievement.
A solid brand strategy
Together with you, we develop a brand that fits your company and your products. The goal is to create a coherent brand image in the hearts and minds of your customers and, of course, an image you desire.
Building a brand (branding)
Through branding, you can stand out from the competition. You gain loyal customers and can even command higher prices than less attractive brands with similar products.
Brand goal
Some call it corporate philosophy, others vision or simply purpose. What matters is a clear idea of why your company exists. How do you want to help your customers, what impact do you want to have on the world, for example in terms of sustainability? However, exaggerated brand statements arouse mistrust.
Core values
You can't make everyone happy, so clarifying your values will help you make decisions. Your values are the core of your brand. They will also guide your business decisions and help you make strategic compromises. Use your greatest strengths. The values should be meaningful and feasible.
Brand personality
To illustrate the brand personality, it can be helpful to personify it. This makes it easier to determine the style of communication as well as the tone of the content. The brand character also determines whether the brand is more traditional or modern, creative, quirky, or rather conservative and reliable. The clearer the picture, the more useful it will be.
Positioning
What sets your company apart from the competition? Positioning is about standing for something specific and meaningful that your customers cannot find with the competition, or not to the same extent. However, you must not merely claim the advantages your products or services have. To establish credibility, proof must be provided.
Brand identity
Now it is about conveying your brand purpose, values, brand personality, and the greatest advantages (positioning) consistently across all your marketing materials. Logo, colors, typography, and much more play a role here. If you succeed, your customers will one day be able to recognize your brand throughout your entire communication; even when the brand name is hidden.
Content strategy: winning content
Which content really interests your target audience at what point in time? If you know your customers’ journey (Customer Journey), you can produce and place the content in a targeted way.
This is how you reach your customers
Potential customers are a coveted target and usually heavily pursued. Together with you, we develop a content strategy along the Customer Journey.
Unique content
At the right time, in the right place. That also applies to your content. With your unmistakable content, you compete for your target audience’s attention. Stay on track with us.
User-centered content
Priorities are changing. The form, the design, has long been perfected. Content brings visitors to your website. So content needs a new approach and higher quality. – We ask targeted questions and develop a content marketing strategy for you.
Content audit
We analyze. Together, we comb through your content according to qualitative and quantitative criteria. In the process, we identify untapped potential and categorize content as well as target groups.
Content planning
We clarify questions. Which content is relevant for which of your target groups? Through which channels do you reach your target groups? Which target groups are still undiscovered?
Content production
We support you in creating and presenting your content specifically for each target group. For every target group, we create user routes. They show where users encounter your content online on the way to the business goal and how they stay on course.
Content management
We show you how content can be managed in everyday operations. How do you set up writing and publishing cycles? Who in your company is responsible for content, who prioritizes it? Which system allows easy content maintenance?
Content controlling
We raise your awareness. What effect does a particular piece of content, a post, an image have? Which content succeeds in attracting more followers? How do you manage to guide people and motivate them to act?
Tracking strategy: Following the users’ traces
Anyone shopping online uses various devices from research to purchase. In order to understand customer behavior and their intentions, it is therefore important to track their traces across channels and devices.
Bring information together
We help you combine all touchpoints of users with your product into the most complete possible Customer Journey. Your advantage: this opens up far-reaching options for action.
Channels, clicks and conversions
A unified tracking infrastructure is the best basis for understanding how your potential buyers or users move toward your product/service.
Multichannel tracking
By using Google Analytics and the Google Tag Manager, you receive valuable data about the behavior of your users and your website traffic. Our marketing specialists help you configure the tools effectively, define dashboards, design A/B tests, and set up custom tag management solutions.
Onsite traffic
Next, onsite pixels come into play. They consist of a few lines of code that must be inserted directly into the source code of each page. Don’t worry, this can largely be automated, and our experts are happy to help with that too. Using these code snippets, it can also be determined from which source the user came to your site.
Conversion funnel
A visit to the website is good, but an action that converts is even better. This can be a filled shopping cart followed by a purchase, but also a newsletter signup. To find out how individual users behaved on the website, another code fragment is stored, the conversion pixel. It provides important clues about user behavior.
Ad clicks
If you draw attention to your products through banner advertising or email marketing, you should also track these actions. Because only then can you find out which advertising measure was successful. In order for all ad clicks to flow into the system, the target URL of the ad material is rewritten so that it passes a series of parameters to the tracking server.
