MEGAZOO – The greatest thing for animals

Berlin is a dog city. More than 100,000 four-legged friends live in the capital. Anyone who – like our e-pixler colleagues – has worked in Berlin-Friedrichshain for years is a master at dodging little and big piles. Friedrichshain-Kreuzberg, however, is still the district with the fewest dogs. Most four-legged friends live in Marzahn-Hellersdorf; here, according to observations, the second dog seems to be a lived model.

Dogs are consumers too, and they know how to get their two-legged companions to look for treats, toys, orthopedic beds, or warming bodysuits in pet stores. A popular meeting place for animal lovers, and that includes not only dog owners, is MEGAZOO. The pet store offers animal owners, and those who want to become one, a unique selection of pet food, accessories, and experiential shopping worlds. On 2,000 to 3,000 square meters of floor space, visitors can experience very different animals up close, with all their senses.

e-pixler took over the website relaunch for MEGAZOO

We know all this so precisely because the website was recently relaunched. e-pixler was commissioned with the concept, design, and technical implementation. The web presence is intended to set the mood for the beauty and charm of many living creatures even before visiting the store. A high priority for our client MEGAZOO was a content management system (CMS) in which it can independently and easily create and edit content.

e-pixler built the website in the user-friendly CMS TYPO3. This allowed the client to enter all content themselves without any problems and will enable them to keep it up to date in the future and expand it with many animal stories. A clearly structured layout and large-format images prepare visitors for the informative “zoo experience.”

New products and useful information

For MEGACARD holders, there is a customer center with a log-in area. And all animal lovers looking for a branch near them can quickly find one using the branch finder. In addition, they can get a first impression of the pet store through atmospheric photos. To ensure that MEGAZOO remains a topic of conversation at all times, e-pixler integrated the social media channels Facebook, Instagramm and Youtube.

A visit to the website is worthwhile in any case. Anyone who does not want to walk a dog may feel like, or see it as their responsibility, to feed wild birds. Because – as can also be learned on the website – many bird species depend on supplemental feeding. Which bird species can be fed well through the winter, but also in summer, is among other things also a topic of the MEGAZOO website.

www.megazoo-nord.de