Bonava Deutschland GmbH
User Tests: In Search of a New Home
Bonava's roots go back to the 1930s, when its first residential buildings were built in Sweden. With 1,900 employees in eight countries, the company is now a leading project developer in European residential construction. Bonava strives not only to build living space, but to shape authentic homes by creating cozy living environments.
As part of the user research for Bonava, e-pixler conducted ten user tests with participants who were looking for a new house or condominium. The main goal was to evaluate the usability of the current website on desktop and mobile devices and to uncover opportunities for optimization.
For the evaluation, e-pixler uses eye-tracking technology to track users' gaze on the website.
A participant wearing eye-tracking glasses is testing the Bonava website.
Usability Tests & Interviews
Optimization potential for the digital home search
With the help of the tests, valuable insights were gained and numerous optimization opportunities were uncovered. Based on the findings, e-pixler derived recommendations for action in order to significantly improve the online experience for users in the future.
Together with the client, the comprehensive report was discussed in detail and the next steps were planned in a follow-up workshop.
So-called heatmaps visualize large amounts of data and make frequently viewed areas easy to identify.
