Strube

The long-established company Strube supplies around 40 countries with high-quality seeds. Since its founding in 1877, it has grown continuously and has further expanded its success. Of course, it also needs a modern and scalable website. Since seeds are tailored and specialized for the respective countries, the web presence must therefore be adaptable and international.

With the 2024 design upgrade, we are placing the soft seed element at the center. The visual language, brand analysis, and branding are provided by the agency Register.

The homepage was specifically designed to bring the product portfolio to the forefront. Since Strube offers different products in each country from a shared pool, it was important to create a flexible structure that can present both larger and smaller portfolios clearly and appealingly.
TYPO3 as a CMS provides the ideal basis for this.

The individual product pages were also revised: they are now more clearly structured and offer a much tidier user experience.

The revised visual and design language aims to move away from a purely technical style and place greater emphasis on the connection between people and seed.

We began with a comprehensive evaluation of the system for implementation, focusing on the following aspects:

Technical: necessary updates to bring security up to the latest standard

Design: including aspects of accessibility and usability, new design with new colors, fonts, and a new appearance

As an internationally active company, Strube is built as a multi-domain project. The implementation of multilingualism and localization in over 20 languages opens up new markets and increases brand awareness. Languages written from right to left, such as Arabic, are supported according to the language direction (ltr).
 
The language files can be maintained independently via a backend module for the customer and their local contacts thanks to user management.
 
The products and services differ depending on the location and have been adapted to the market through extensibility via custom extensions.
 
The project is implemented close to the core and equipped with custom solutions such as address management for worldwide crop consultants and contacts with product recommendations.